Jenson Button Live Wavecast

Summary

Live Wavecast® with Jenson Button taking moderated questions from his global fan base directly through Facebook from the phenomenal McClaren HQ, UK. The project was an essential component of a large marketing campaign for Johnnie Walker (Diageo) called “Walk with Giants” and by all accounts was a fantastic success.

Video Broadcast

A three camera set up and live mix was broadcast via traditional Satellite to IP’s preferred Earth station where the video signal was downlinked, encoded into a variety of formats and pushed out to our global CDN for delivery. A recording of the live event was immediately played out over the satellite and re-broadcast to accommodate any fans arriving late for the event. Whilst this was playing out the on-demand version was created and set up.

Technology

Using the Wavecast® Platform’s extensive API a bespoke application was built to sit within the Johnnie Walker Facebook page. The application integrated deeply with Facebook and displayed all moderated conversation by default and a list of moderated questions which fans could vote on. All questions were pushed to Jenson’s iPad who was strolling around his F1 car.